engaging with customers Archives - Shep Hyken

Consolidation. This happens when you move from the customer’s short-term memory into long-term memory. It is easiest to make this happen by having an emotion tied to an interaction or a moment of vulnerability.
Build trust. Consistently work on building trust with your customers, whether it’s through content marketing, a gift, or even a simple phone call – keep your customers engaged.
Engage your customers. Stay “top of mind” with your customers. The easiest way to do this is to consistently provide engaging content to your followers and prospects. Important Note: It’s not necessary to create all the content yourself. It can be an article written by and/or about someone else, but it’s of interest to your customers. The key is to provide valuable content regularly.

John Hall is the previous CEO of Influence & Co. He is now the Chief Strategist at Relevance, a growth marketing agency and the Co-founder of Calendar, an online calendar. He is also the author of the book Top of Mind. John has been mentioned as a top motivational speaker and virtual speaker. Shep Hyken is a customer service and experience expert, best-selling author and your host of Amazing Business Radio. “If someone trusts you, they’re more willing to do something you would like them to do.” – John Hall

This episode of Amazing Business Radio with Shep Hyken answers the following questions … and more:

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