The Loyal Customer
A Lesson From a Cab Driver
This may look like a book, feel like a book and even cost like a book. But, it is not a book. It’s a lesson!
This lesson is simple and direct. There aren’t lots of chapters with many ideas. Just one very important idea – to create a loyal customer. Through this very entertaining story of a very successful cab driver, you will learn the difference between a satisfied customer and a loyal customer. Following the lesson there are seven study questions that will take you and your business to a higher level.
What Others Say:
Shep not only spins an entertaining tale of a cab driver who takes customer service to new levels, he helps the reader develop a clear blueprint on how to improve service in their own business.
— Rick Snyder, Senior Vice President
Enterprise Rent-a-Car
The Loyal Customer is a fun-to-read and easy-to-understand book. It is a must read for every employee of any business that wants to have repeat business. And who doesn’t?
— Dr. Tony Alessandra, author
The Platinum Rule and Charisma
A lesson in customer loyalty that you’d better take before your competition does!
— Jeffrey Gitomer, author
The Sales Bible and Customer Satisfaction Is Worthless, Customer Loyalty is Priceless
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