Moments of Magic™
Be a Star With Your Customers and Keep Them Forever!
This is the first book Shep wrote, and it is still one of his most popular and requested books! And, now it has been re-written with updated stories and examples!
Moments of Magic™ is a clearly written, easy-to-read, easy to understand guide to customer service, and is for anyone in any job. Filled with information, techniques, and stories that make a point, this book will teach you and everyone in your organization to deliver excellent service to your internal and outside customers.
Chapters in this book cover Moments of Truth, Misery and Magic, how to build stronger relationships, complaining customers, meeting and exceeding expectations and much, much more.
Some people say it is common sense. Some say it is good sense. The information in this book makes sense. Most important, the information is simple, direct and can be implemented immediately.
What others say…
…a clearly written, specific guide to making the best of customer contact situations… this is excellent hands-on advice…
— Michael LeBoef, Author
How to Win Customers and Keep Them for Life
…should be on every manager’s bookshelf. It addresses the biggest challenge facing business today, making customers a number one priority. Anyone involved in business would benefit from its powerful message.
— Thomas A. Pall, Vice President Sales SBC Publications
…The ideas in this book are right on target for everyone from upper management to the store employees.
— Scott Gabriele, Vice President Marketing
Circle K Corporation