Get To Know Your Customer Day
The third Thursday of the beginning of each quarter (January, April, July and October) is Get To Know Your Customer Day. This is a day that happens just once a quarter to put emphasis on getting to know your customers or clients.
This is a simple concept. Pick up the phone and call a customer you haven’t talked to in a while or don’t know that well. Take someone to lunch. Set up a few meetings. Have a cocktail reception for a few of your customers. (Don’t make this one too big or you lose the personal contact and impact you are trying to achieve.) Your goal to take dedicated time to build a stronger relationship with a few of your customers.
Meet with or call on customers that aren’t already your best customers. These are customers that you would like to raise to the “next level.” This is customer appreciation day!
Consider doing this more often than just once a quarter. Why not make a special effort once or twice a month? How about once a week?
Many of the people I meet say they already do this – on a daily basis. So, make these days have extra effort that you don’t normally put forth on a daily basis.