Shep Hyken
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                   Shepard Letter Articles
                             by Shep Hyken, CSP

                  The Opposite of the Golden Rule

Everyone knows the Golden Rule which says, “Do unto others as you would have them do
unto you.”  A number of years ago my friend Tony Alessandra wrote about the Platinum
Rule.  It is similar to the “rule” we’ve always known, but with a twist.  Tony’s version says,
“Do unto others as they would want done unto them.”  

Recently I heard a third version.  I’m not sure what to call it.  It is a reversal, or the opposite,
of the Golden rule.  It says, “Don’t do unto others what you would not want done unto you.”  

Sometimes it’s what we don’t do that are just as important, if not even more so, than the do’
s.  It may even be what we don’t do that defines the type of person we are or the relationship
we want to have with someone; a customer, colleague, friend, etc.

For example, don’t talk bad about anyone.  Don’t be late.  Don’t lie.  Don’t miss deadlines.  
Don’t make promises you can’t keep.  The list can go on and on.  These are some of the
things we don’t or shouldn’t do that help us build a relationship of trust, sincerity and
integrity.  

So, what do you not do that helps you build relationships with your customers and colleagues?

Shep Hyken, CSP is a professional speaker and author who works with companies who want
to develop loyal relationships with their customers and employees.  For more information on
Shep's speaking presentations, including his
customer service speaking programs, books, tapes
and learning programs please contact (314) 692-2200. Email:
shep@hyken.com Web: www.
hyken.com

Copyright ©2007 by Shep Hyken, CSP and Shepard Presentations, LLC
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