Shep Hyken
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                        Shepard Letter Articles
                                  by Shep Hyken, CSP

          Treat Employees Like They Are the Customer

“Treat your employees the way you want your customers treated – maybe even better!”
                        Shep Hyken, CSP

The above quote is simply a line taken from one of my speeches.  It is my customer service
slant to the familiar Golden Rule – “Do unto others as you would do unto yourself.”  Telling
people how to treat customers is one thing.  Showing how you want them treated is
completely different – especially if you are modeling the behavior.

I recently received a case study written by Andrew Thomas, a freelance writer from Ohio.  
He wrote about global leadership and the Ritz-Carlton Hotel chain.  There was something in
the case study that jumped out at me, and it applies to the concept in the above quotation.  

The Ritz-Carlton was hired to manage an existing hotel in Shanghai.  They brought in many of
their experts and determined that major renovations were needed.  Their first phase of the
renovation was the Employee Entrance.  This may seem strange to most, but is the norm for
the Ritz-Carlton.  While the renovation was relatively inexpensive, it sent an important message
to the employees (who were employed by the previous management company).  It
demonstrated that a new standard (higher) of quality and service was expected and that the
employees were incredibly important to the process.

The Ritz-Carlton is recognized worldwide for being a quality organization.  They understand
the importance of outstanding customer service.  Just as important, if not more so, is that
they also understand the value of their employees, the internal customers.

Shep Hyken, CSP is a professional speaker and author who works with companies who want
to develop loyal relationships with their customers and employees.  For more information on
Shep's speaking programs, books, tapes and learning programs please contact (314) 692-
2200. Email:
shep@hyken.com  Web: www.hyken.com

      Copyright ©2004 by Shep Hyken, CSP and Shepard Presentations, LLC
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