Shep Hyken
P r o f e s s i o n a l   S p e a k e r
                      Shepard Letter Articles
                                by Shep Hyken, CSP

                      More On Proactive Service

Proactive service has always been a good strategy – providing great service before you are
asked to do so.  (The waiter that fills the glass of water before the guest asks for it.)
This made me think about three possible scenarios.  

One, most people are reactive in that once something comes their way, a problem, complaint,
etc., they deal with it.  And if we are lucky, they deal with it well.  

Second, proactive behavior would be if someone sees a problem coming and heads it off –
before it becomes a problem.  Or even better, spots an opportunity to make something better
and takes the initiative to make it happen.  (See the difference between one and two?)

Then there is a third scenario.  This is the person that ends up having to deal with a complaint,
problem, etc., and doesn’t react.  This only escalates the problem to something bigger, and
guess what?  They don’t react to that either.  You keep trying to give them chance after
chance to make good, and they just keep blowing it.  I know, this has happened to all of us,
and it is so frustrating!

So here is the way to look at the third situation, hence today’s lesson.  Complaints are gifts.  
Problems are opportunities.  Tell me there is a problem and give me the chance to show you
how good I can be.  Let me show you how much I care.  If you give me the chance to help
you, I will.  If you don’t tell me, I can’t help you.  

Reread that last sentence.  There is one problem with it.  Many times people won’t tell you if
there is a problem.  Which brings us back to being proactive.  You have to know.  The way to
know is to listen to peoples’ comments and ask them questions.  

Some people have the ability to head off problems before they happen - best.  Some people
have the ability to deal with problems after they happen - good.  And unfortunately some
people just don’t have a clue – I hope they don’t work for me!

Shep Hyken, CSP is a professional speaker and author who works with companies who want
to develop loyal relationships with their customers and employees.  For more information on
Shep's speaking programs, books, tapes and learning programs please contact (314) 692-
2200. Email:
shep@hyken.com Web: www.hyken.com

    Copyright ©2004 by Shep Hyken, CSP and Shepard Presentations, LLC
Go to next article

Return to list of
Shepard Letter articles.

Return to Home Page.
Home        Who Is Shep Hyken        Return To List of Shepard Letter Articles        Contact Shep