Shep_Hyken_Audience_Impact

This questionnaire is a valuable aid in customizing Shep's presentation for your audience. Please
take the time to fill out all of the applicable questions about your audience. (Not every question is
applicable!) If you need to use the back of the questionnaire or additional paper, please do so. The
more information Shep has, the better. It would also be helpful to have the following:

·        The agenda that includes Shep’s presentation
·        Any past agendas from similar meetings
·        Brochures about your company, products and services
·        Information you are sending the attendees of the meeting; brochures, promotional materials, etc.

Thank you very much, and we look forward to working with you!

                                            Audience Impact Maximizer

Name of company/organization/association: ___________________________________

Name of person completing this questionnaire: ____________________________

Phone number (and extension): __________________ Email address: _______________

Presentation Date: ______________________________

Starting time of Shep’s program: ______________

Ending time of Shep’s program: ______________

Presentation Site: _______________________________________________

Address: ______________________________________________________

City, State, Zip: ________________________________________________

Phone #: ______________________________________________________

Travel Arrangements

Arrival Date: __________________________________________________

Flight arrangements: Shep usually makes his own air reservations.

Closest airport: ________________________________________________

Hotel accommodations: __________________________________________

Address: ______________________________________________________

City, State, Zip: ________________________________________________

Phone #: ______________________________________________________

Hotel confirmation number: ______________________________________

Ground Transportation: Shep usually takes a cab unless other arrangements are made.

                                           Audience Profile

1. Audience size: ____________

2. How will the audience be seated?
                [ ] Theater
                [ ] Classroom
                [ ] Round tables
                [ ] Other (please specify): _____________________

3. Are spouses invited? [ ] Yes       [ ] No

4. Percentage of males/females?   Males: _____%       Females: _____%

5. Please describe in one or two sentences what your company or organization does.

6. Please describe the audience. What are the major job responsibilities, titles, etc. (This is very
   important!)?

7. Who are the customers of the audience?

8. Please list the names of key company executives (and their positions) who will be attending the
   meeting.

                                          The Meeting

9. What is the "theme" of your meeting?

10. What is the reason/purpose/goal for this meeting? (Annual sales conference, industry meeting,
     incentive program, etc.)

11. Who else will be speaking at the meeting (and on what subjects)?

12. Who has spoken in the past (and on what subjects)?

13. What takes place immediately before and after Shep's presentation?

      Before:

      After:

14. Who will introduce Shep? _________________________________

15. What are three things you want people to remember when Shep’s presentation is completed?
     (This is VERY important!)

16. Can you offer any suggestions to make this the best presentation your audience has ever heard?

17. Are there any issues that should be avoided?

18. What will be the appropriate attire for the attendees and how would you like Shep to dress?

                                           Company Information

19. What is your company's mission statement?

20. Who is your competition and why should a customer buy from you over your competition? What
     makes you special, unique, etc.?



21. What are the 3 most important things I should know about your organization?

22. What are the three greatest accomplishments your company has had this year?

23. Are there any objections, problems, concerns or confrontations the audience is dealing with in
     their jobs or with what they sell?

24. In case there are any other questions or additional research Shep might need, could you please
     list the names, titles and phone numbers of two more people who might help?

25. What are the two or three best books written about your industry?

26. What question(s) have we neglected to ask that would help Shep better understand your
     company, association or industry?

                                            Retaining Information

27. The goal of every program that Shep presents is to have people retain the information for as long
as possible. There are many ways to do this, and we would like you know about a few of them.

Moments of Magic (160 page book) focuses on building relationships with customers (external and
internal), meeting/exceeding expectations and customer service/loyalty. The book retails for $12.95
and quantity discounts are available.

[ ] Yes, I am interested in purchasing copies of Moments of Magic. Please call me to discuss.

The Loyal Customer: A Lesson from a Cab Driver (64 page book) is a short story about a cab
driver that clearly illustrates how to build customer loyalty. Following the story and interview with the
cab driver there are seven study questions that will help the reader take their customer service to a
higher level. The goal is not to have a satisfied customer. The goal is to have a loyal customer! The
book retails for $8.95 and quantity discounts are available.

[ ] Yes, I am interested in purchasing copies of The Loyal Customer. Please call me to discuss.

Articles - Shep has written a series of articles (18 total). Each article is approximately 750-800
words long and focuses on customer and internal service. They can be used in your organization’s
publications, emails, etc. There is no charge to use the articles. All we ask is that you include Shep’s
bio at the end of the article and send us copies of any publications in which they are used.

[ ] Please send me the 18 articles on customer service. Send them to me on (circle one) disk, hard
copy, both or via email.

The Shepard Letter This is an emailed publication. It includes business articles, motivational
quotes, etc. Just go to Shep’s web site (www.hyken.com) and register. There is no charge to receive
The Shepard Letter. You are welcome to register as many people as you would like. No limit – the
more the better! Also, all of The Shepard Letters are archived. Just click here.